In the business community, the practice of networking is nothing short of essential.  For many of us, it serves as one of our primary means to begin conversations with prospects, build invaluable relationships with potential referral partners, and establish ourselves as leaders in our respective fields.

If you’re an entrepreneur, networking takes on an added degree of importance – and difficulty.  Your time is often desperately short; the demands of your operation are many; and you know that in order for your business to succeed, you have to develop a sustainable client base.

Instead of fighting against the clock constantly, commit to networking smarter, not harder.  As you build your business, aim for greater efficiency and effectiveness in your networking by following the tips below:

Establish a Routine

If you haven’t already made a habit of networking, getting started can seem daunting.  As with anything, though, the more regularly you do it, the easier it becomes.  To make it easier, break it up into bite-sized chunks, and be sure to engage in a variety of ways, whether through phone, e-mail, social media, etc.

When you integrate networking into your daily routine, it will start to feel like muscle memory: rather than having to psych yourself up for that monthly membership meeting, you’ll go into it feeling like an old pro, having sharpened your networking skills all month long.

Look for Strength Within

Before looking outside of your organization for connections, first look within.  What are the apparent strengths and passions of your teammates?  Seek to maximize your people’s potential prior to seeking talent and expertise elsewhere.

Also, involve your teammates in the networking process.  Whom do they know who could be an asset to your organization?  The more individuals you invite to participate, the wider your circle of connections will become.

Survey Your Current Commitments

What activities are you involved in already?  Perhaps you’re on the board of a non-profit or volunteer routinely with a service org in your area.  Maybe you take exercise classes at your local Y or get together regularly with a book club.  Whatever the case, look for opportunities to connect and add value within those groups.

If you’re not already plugged in somewhere, look out for clubs and organizations that align with your interests and strengths.  More than likely, as you get to know people who share like concerns and passions, you will find any connections you make – both professional and personal – to be more fruitful.

Plan Ahead for the Big Events

You know that you have that major networking mixer tonight, but you haven’t done anything to prepare.  No elevator speech, no research beforehand – and you haven’t even bothered to pick that spinach out of your teeth from lunchtime!

Going into a big event unprepared is an awful feeling, so be sure to plan ahead.  Prep conversation points, read up on fellow participants, and take steps to be presentable.  You might not have the privilege of making a second impression, so make the most of the first one.

Don't Discount the Alternatives

In the past two years, we have had to learn to network in unconventional ways.  With limited hours, attention, and energy to spare, don't hesitate to incorporate a variety of time-saving networking methods that you picked up during the pandemic.

Connecting in person is ideal, but it can’t hurt to build bridges through phone calls, e-mails, and letter-writing.  You can even send out goodies to convey your goodwill and interest in doing business.

Now and Always

Networking can offer innumerable and inestimable benefits to your professional growth.  While it might feel overwhelming to get started, you can make it part of your new normal by developing a routine, soliciting help from your teammates, examining your existing involvements, scheduling and preparing well, and reaching out through various modes of contact.  The potential for connection is out there – it’s up to you to seize it!